The boring middle
Nine years inside one of SEA's largest SME digital lenders. The bottleneck was never the model. It was handoffs, data, and the person who has to run it on Tuesday.
I ship AI inside real businesses.Then I write down what worked.
Nine years inside an SME lender that answers to customers, regulators, and a P&L. Everything here is something I've built, broken, or cleaned up.
- 9+Years in SME digital lending
- 100k+Repetitive tasks/month automated
- 10k+SMEs served with digital financing
- 2 yrsShipping AI in production, not slides
Receipts, not credentials.
Led digital financing for one of SEA's largest SME lenders
Deployed AI voice agents into live sales and collections funnels
Designed automations processing 100k+ tasks monthly in production
Built and trained ops teams that punch above their headcount
How I ended up writing this down.
Shipped into live money
Voice agents in sales and collections. Automations on 100k+ tasks a month. Small teams doing bigger-team work. Some of it worked first time. Most of it didn't.
Why this site exists
Operator notes: what I built, broke, or cleaned up. For founders who'd rather ship one workflow than read another think-piece.
AI doesn't fix a business. It shows you what was already broken.
The work I'm useful for.
I take one workflow. Paid one-month discovery. Honest go / no-go. Then your team builds while I coach, or a partner builds it.
Got a workflow that's quietly bleeding money?
Thirty minutes. If AI isn't the answer, I'll say so.